Art/Design for a weekly playlist series curated and “eulogized” by Sam Valenti IV (SV4) featuring industry legends, artists, tastemakers, and misfits... aka “world-class music fans.”
“Herb Sundays is a weekly playlist series by different curators each go-round. I love music and especially like the songs that people go to when they need a dose so this is a way to find those songs.
The "Herb" in question is an allusion to NYC slang for an uncool person so I ask world-class music fans, some more famous than others, to make their perfect Sunday mix for "when no one is looking." So it should be a great mix but maybe include some unexpected or uncool moments that work in this context. No posing, no flexing, just the best stuff.
It’s also a chance to give flowers, as it were, I try to write an obituary for the still living. Why wait?” - SV4
I also like that it's something I can do myself and for fun. The one thing I can't do by myself, and wouldn't want to, is the art aspect. The art needs to feel as special as the playlists people provide and not just stock imagery, so my first choice was to work with Cina which gives us something to ruminate on together and a weekly goal to achieve. He is an incredible creative partner in this way."
- Sam Valenti IV (SV4)
Sam Valenti IV
Ghostly International / Herb Sundays
Photo: Amy Lombard